The brief was to re brand birmingham. So to show my brand I have decided to show it all through my brand guidlines which I feel will explain the brand in good detail. There was quite a bit of experimentation and development involving different concepts and ideas, especially with the logo. However I feel my final logo, colour scheme and tagline is quite successful with it being simplistic yet interesting at the same time. I have also shown how my branding could be used on souvineers such as t-shirts and advertising such as bilboards and street banners. The brand is able to adapt to various items and objects and can be used in many different medias.