Years ago, an employer had just started a side project. The 26 line was created primarily for runners. The clothing designers were ever changing and we (the photographers and myself) needed to keep up, and create images and web and advertisements mock-ups for the owners and other agencies. Below are are some of the examples.

When it comes to Athletic advertisements, I prefer movement, and action, to bring of memories of a favoured run. Showing groups also help set a few emotions. one is the thrill of the race. The other, is you are not alone.

A few images from the cloths line. I decided to go for the hollow look, instead of the previous flat look.