"Taste of Italy" for Peroni Nastro Azzurro
Peroni Nastro Azzurro, Italy's No. 1 premium beer, is proud to announce A Taste of Italy, a film driven campaign conceived exclusively for movie theatres to spotlight the heritage and distinctiveness of Peroni’s ingredients and their impact on the senses. A taste of Italy comes to life through a 60-second film produced by BRAVÒ that explores all attributes of Peroni Nastro Azzurro, celebrating the beer as a whimsical vehicle for wonder and discovery in a journey that highlights all phases of the process: from conception to consumption.
A Taste of Italy gives Peroni Nastro Azzurro a great opportunity to tell the rich story of the provenance of the beer by celebrating its heritage; the film was shot on location in Italy by an all-Italian crew helmed by Los Angeles based Italian native director Ivan Olita.
