YUAN Campaign
The rise of digital technology has opened endless possibilities around communication and the creation of new services. Nowadays there are countless brand that only engage with their customer digitally, through browsers, apps social and email.
Problem
Chinese New Year
Chinese New Year is one of the biggest celebration, we found that there is a problem of communication between family members with big generations who do not know how to address their relatives, as it is one of the tradition customs in Chinese New Year.
Facebook
Checking Facebook has become part of our daily routine.Even though Facebook is expanding globally, but Facebook is created based on deep western cultural longing where the adolescent in their own private space. There are more opportunity for Facebook to engage with Asian audience by diversifying their features.
Solution
Yuan Campaign is a Chinese New Year campaign which are designed to solve this problem with collaborating with Arjowiggins Creative Paper. Using the powerful network of Facebook and the world leading creative paper brand- Arjowiggins. Yuan campaign is created get people together and help people build connections during Chinese New Year with relative and family members. Yuan with provide red packet that allows the community to find their family and build their family tree on Facebook Page.
