Swizzle is a cocktail app that caters to ingredients and utensils the user already has at home and makes cocktail making a more common and easy experience. It is interactive, relatable, simple, and most importantly, unpretentious. Swizzle makes having cocktails at home accessible and unintimidating, letting users focus on their party, not the recipes.
Swizzle plays with the idea of alternatives. While it provides great cocktail recipes that need specific ingredients and shows you what precise tools to use, it won’t discriminate if the user doesn’t have the instruments or ingredients. It provides the option to see an alternate of every recipe with utensils most people have at home, as well as substitutes for ingredients they don’t have. The opportunity to be able to switch from classic recipes to more lighthearted ones, plays up the concept of the app. It is serious enough to want to make cocktails, but inclusive enough to capture those who are unmotivated because of not having all the tools necessary.