UX Design Methods & Deliverable
1. UX KPIs and Metrics
2. UX Design Strategy
1. A big list of UX KPIs and Metrics
Source from - https://www.cxpartners.co.uk/our-thinking/big_list_of_ux_kpis_and_metrics/
For a metric to be useful it must have:
A timescale
A benchmark
A reason to be reported
An associated action
Classic
Conversion (sales / visits)
Product page conversion (sales / visits to product page)
Funnel analysis
Basket abandonment
Bounce rate
Sales
Leads
Subscribers
Unique visitors
Returning visitors
Page views per visit
Visit to order ratio
Load time
Registrations
Visit / session length
Page views per visit
Time on page
Time on site
Form abandonment
Failed internal search
Referring pages / links
Geographic locations
Print page
Banners
Click through rate
Impressions
Financial / sales / business
Average order value
Basket value
Profit margin
Average sales price
Cross sell
Gross margin
Category margin
Cost per lead
Customer acquisition cost
Lifetime customer value
Average customer value
Membership / subscription churn
RSS
Feedburner subscriptions
Shares on Google Reader
Call / customer contact center
Average call length
Support vs sales calls
Inbound vs outbound calls
Web generated calls (unique number on website)
Web fulfilled information calls
SEO
SEM keyword value
SEO positioning
Changes in SERP results/rankings
Top entry pages
Number of keywords triggering results for your site
Number of clicks to your site from keywords
Google trends
Inbound links (back link discovery)
Percentage share of each engine
Branded vs non*branded searches
Affiliate links
Affiliate fees
Social media
Facebook referrals
Incoming Twitter links
Facebook sends/shares/mentions
Facebook likes
Facebook fans
Facebook fan rates
Tweets
Retweets
@s on Twitter
Twitter followers
Twitter follow rate
Google +1s
Bookmarks on Delicious
StumbleUpon thumbs up
StumpleUpon reviews
Diggs
Google BlogSearch links
Blog comments
Blog articles
Video views
Youtube favourites
Youtube channel subscriptions
Youtube channel comments
Youtube video reviews
Slideshare views
Forum mentions
Thread size
Online review mentions
Stars in reviews
Bit.ly / URL shorteners usage / clicks
Third party / benchmarks
Comscore
Hitwise
Alexa
Compete (US)
Email & campaigns
Email newsletter churn
Email sign-up
Emails sent
Emails bounced (bad address)
Email forwards
Email campaigns
Open rate
Delivery rate (sent - bounces)
Click through rate (CTR)
Email related to conversion / other metric
Unsubscribe rate
SMS subscribers
Via print publication / 3rd party (unique URLs)
Internal search
Search no results
# Search 1 to 10 results
# Search 10 to 25 results
# Search over 50 results
IA:
GOMS technique
Time to content
Clicks to content
Back button clicks
Task completion
Errors
User testing metrics:
Words Recognition Rate
Reported expectations and performance
Facial reaction
Number of back presses
Gap satisfaction
Path’s taken as a measure of scent
Work-flow matches mental model or not
Satisfaction measurements:
Net Promoter Score
ASQ PDF: After Scenario Questionnaire (3 Questions)
NASA-TLX : NASA’s task load index is a measure of mental effort (5 Questions)
SMEQPDF: Subjective Mental Effort Questionnaire
UMEPDF : Usability Magnitude Estimation
SEQ PDF: Single Ease Question
SUS: System Usability Scale or sometimes the Single usability score
2. Design Strategy Methods:
Source from : https://uxdesign.cc/ux-design-methods-deliverables-657f54ce3c7d
Source from : https://uxdesign.cc/ux-design-methods-deliverables-657f54ce3c7d
What does a User Experience Designer do from 9 to 5? Well, a lot of stuff. The list below aggregates most common methods and deliverable produced by UX Designers as they craft amazing experiences for other people.
For each item on the list you’ll see additional links with some of the best practices available in the industry. Don’t take it for granted, though. Being able to reshape these methods on the go is a pretty persistent ability in some of the best UX Designers we know.
Service Blueprint
A map that displays all the touchpoints of the consumer with your brand, as well as the key internal processes involved in it. Useful to visualize the path followed by consumers across multiple channels and how you could improve the flow.
Related links:
Consumer Journey Map
A diagram that explores the multiple (sometimes invisible) steps taken by consumers as they engage with the service. Allows designers to frame the consumer’s motivations and needs in each step of the journey, creating design solutions that are appropriate for each.
Related links:
Personas
A relatable snapshot of the target audience that highlights demographics, behaviors, needs and motivations through the creation of a fictional character. Personas make it easier for designers to create empathy with consumers throughout the design process.
Related links:
Tools used
1. https://uxpressia.com/
2. https://www.makemypersona.com/
3. https://xtensio.com/
4. http://personapp.io/
Ecosystem Map
A visualization of the company’s digital properties, the connections between them, and their purpose in the overall marketing strategy. Gives you insights around how to leverage new and existing assets to achieve the brand’s business goals.
Related links:
Competitive Audit
A comprehensive analysis of competitor products that maps out their existing features in a comparable way. Helps you understand industry standards and identify opportunities to innovate in a given area.
Related links:
Value Proposition
A reductive process in the early stages of product definition that maps out the key aspects of it: what it is, who it is for and when/where it will be used. Helps the team narrow down and create consensus around what the product will be.
Related links:
Stakeholders Interviews
Scripts for interviewing key stakeholders in a project, both internal and external, to gather insights about their goals. It helps priotirize features and define key performance indicators (KPIs).
Related links:
Key Performance Indicators
Pre-stabilished criteria to measure progress toward strategic goals or the maitenance of operational goals. KPIs help inform design decisions along the way and measure results of the UX efforts.
Related links:
Brainstorming
The collective process of generating constraint-free ideas that respond to a given creative brief. Allows the team to visualize a broad range of design solutions before deciding which one to stick with.
Related links:
Moodboards
A collaborative collection of images and references that will eventually evolve into a product’s visual style guide. Allows creatives to show clients and colleagues a proposed look for the product before investing too much time on it.
Related links:
Storyboards
A comic strip that illustrates the series of actions that consumers need to take while using the product. Translates functionalities into real-life situations, helping designers create empathy with the consumer while having a first look at the product scope.
Related links:
User Flow
A visual representation of the user’s flow to complete tasks within the product. It’s the user perspective of the site organization, making it easier to identify which steps could be improved or redesigned.
Related links:
Task Analysis
A breakdown of the required information and actions needed to achieve a task. Helps designers and developers understand the current system and its information flows. Makes it possible to allocate tasks appropriately within the new system.
Taxonomies
An exploration around multiple ways to categorize content and data: topics in a news site, product categories in an ecommerce etc. Assists designers in defining the content structure to support the user’s and the organization’s goals.
Related links:
Content Audit
The activity of listing all content available on a website. This list will come in handy at various stages of the project: see the big picture, define the content strategy and check the details of each page.
Related links:
Heuristic Analysis
A detailed analysis of a product that highlights good and bad practices, using known interaction design principles as guidelines. Helps you visualize the current state of the product in terms of usability, efficiency, and effectiveness of the experience.
Related links:
Sitemap
One of the most iconic IA deliverables, consists of a diagram of the website’s pages organized hierarchically. It makes it easy to visualize the basic structure and navigation of a website.
Related links:
Features Roadmap
A product’s evolution plan with prioritized features. It could be a spreadsheet, a diagram or even a bunch of sticky notes. Shares the product strategy with the team and the road that needs to be taken to achieve its vision.
Related links:
Use Cases and Scenarios
A comprehensive list of scenarios that happen when users are interacting with the product: logged in, not logged in, first visit etc. Ensures that all possible actions are thoroughly considered, as well as the system behavior in each scenario.
Related links:
Metrics Analysis
Numbers provided by an analytics tool or your own database about how the user interacts with your product: clicks, navigation time, search queries etc. Metrics can also “uncover the unexpected”, surfacing behaviors that are not explicit in user tests.
Related links:
User Interview / Focus Group
A panel of people discussing a specific topic or question. Teaches about the users’ feelings, opinions and even language. Useful when the target audience is new or unknown for the team.
Related links:
Quantitative Survey
Questions that provide numbers as result. Quick and unexpensive way of measuring user satisfaction and collecting feedback about the product. It could indicate the need for a deeper qualitative test.
Related links:
Usability Testing
One-to-one interviews in which the user is asked to perform a series of tasks in a prototype or a product. Validates and collects feedback of flows, design and features.
Related links:
Card Sorting
A technique that consists in asking users to group content and functionalities into open or closed categories. Gives you input on content hierarchy, organization and flow.
Related links:
A/B Test
Offering alternative versions of your product to different users and comparing the results to find out which one performs better. Great for optimizing funnels and landing pages.
Related links:
Eyetracking
A technology that analyzes the user’s eye movements across the interface. Provides data about what keeps users interested on the screen and how their reading flow could be optimized by design.
Related links:
Accessibility Analysis
A study to measure if the website can be used by everyone, including users with special needs. It should follow the W3C guidelines to make sure that all users are satisfied.
Related links:
Sketches
A quick way of visualizing a new interface by using paper and pen. Sketches are useful to validate product concepts and design approaches both with team members and users.
Related links:
Wireframes
A visual guide that represents the page structure, as well as its hierarchy and key elements. Useful to discuss ideas with team members and clients, and to assist the work of designers and developers.
Prototypes
A prototype is a simulation of the website navigation and features, commonly using clickable wireframes or layouts. It’s a quick and dirty way to test and validate a product before fully developing it.
Pattern Library
A hands-on library that provides examples (and code) of interaction design patterns to be used across the website. It not only promotes consistency, but also makes it easier improve elements as needed.
Very useful video lecture :
https://www.uxpin.com/studio/webinars/calculating-ux-roi-financial-models/
https://www.uxpin.com/studio/webinars/scaling-ux-organizations/
User Needs -
https://courses.edx.org/courses/course-v1:MichiganX+UX2+3T2016/courseware/858a815b44bd45248d418862b016955f/bb6d762684834f87890bf7041b583cf2/?activate_block_id=block-v1%3AMichiganX%2BUX2%2B3T2016%2Btype%40sequential%2Bblock%40bb6d762684834f87890bf7041b583cf2
User Testing -
https://courses.edx.org/courses/course-v1:MichiganX+UX504x+1T2017/course/#block-v1:MichiganX+UX504x+1T2017+type@chapter+block@f72caefa4a214f2fa7a29251e891c6ba
