Blackbaud’s npNEXT is an invitation-only event for chief development and marketing officers from large U.S. nonprofits. Because of this unique audience, we needed an invitation that stood out while remaining professional. The piece used the look and feel of our thought leadership and research-based sub-brand, The Blackbaud Institute, which sponsored the event. The invitation has a tri-fold design and pulls in our corporate color palette with a soft-touch finish and spot varnish details. Copy was kept simple with a few event details, such as speakers, discussion topics, and a quote from an industry thought leader.