KMART SPRING APPAREL PHOTOSHOOT
Photoshoot on location in Palm Springs, CA. Images to be used for signing, print and online channels. Video was taken simultaneously for future use.
Set creative vision and developed inspiration deck - fun, bright, colorful and high energy
Art directed photoshoot
Model selection
Several quick decisions were made in order to achieve 20 shots per day/3 days total
Retouching notes entered in Global Edit - worked directly with retouchers
Exceeded expectations with creation of GIFs
Inspiration Deck
GIFs
Ad Lobs - comped examples of how images could be used by chanels
Images
