H & M is known for collaborating with high end brands such as Versace and Givenchy. Recently, H & M announced that they are collaborating with a British brand, Erdem. Erdem is known for their exquisite, romantic floral prints that are worn by A-list celebrities like Emma Stone and Nicole Kidman. Since collaborating with H &M for the Fall 2017 season, Erdem has decided to not only made a collection for women, but also men. This collaboration is an example of how a high brand like Erdem can be used in a commercial environment. For someone who has an H & M budget and cannot normally afford luxury brand clothing, they can purchase these collaboration pieces.
Overall Brand: H & M
Car: 2008 Porsche Cayenne Turbo
H & M Brand Audit:
Physique:
High quality
Fashion
Long –lasting
Personality:
Trendy
Fashionable
Young
Up-to-date
Relationship:
Good quality
Affordable prices
Culture:
European (Norwegian)
International
Exoticism
Exclusion
Reflection:
Suitable for everyone
Style
Self-Image:
Stylish
Exclusive
Unique
Erdem Brand Audit:
Trademark:
Floral print
Colorful
Bright
Vibrant
Optimistic
Fresh
Young
Modern-retro
Neo-Edwardian
Personality:
Strong
Powerful
Independent
Season less
Whimsical
Image:
Subtle/muted eroticism
Sensuality
Delicate
Dreamy
Fresh
Loyalty:
Quality of fabrics
Craftsmanship
Porsche Brand Audit:
Personality:
Masculine
Upperclass
Charming
Physique:
Dynamism
Excitement
Relationship:
Dream
Aspiration
Male
Snobbish
Arrogant
High Income
Germany
Excellent quality
Tradition
Achievement
Obligation to push limits
H & M: trendy, young, suitable for everyone
Erdem: dreamy, strong, powerful
Porsche: masculine, charming, upper-class
Inspiration
Erdem X H&M Car Wrap