Erdem X H&M car wrap

  • H & M is known for collaborating with high end brands such as Versace and Givenchy. Recently, H & M announced that they are collaborating with a British brand, Erdem. Erdem is known for their exquisite, romantic floral prints that are worn by A-list celebrities like Emma Stone and Nicole Kidman. Since collaborating with H &M for the Fall 2017 season, Erdem has decided to not only made a collection for women, but also men. This collaboration is an example of how a high brand like Erdem can be used in a commercial environment. For someone who has an H & M budget and cannot normally afford luxury brand clothing, they can purchase these collaboration pieces.

    Overall Brand: H & M
    Car: 2008 Porsche Cayenne Turbo

    H & M Brand Audit:

    Physique:
    High quality
    Fashion
    Long –lasting

    Personality:
    Trendy
    Fashionable
    Young
    Up-to-date

    Relationship:
    Good quality
    Affordable prices
     
    Culture:
    European (Norwegian)
    International
    Exoticism
    Exclusion

    Reflection:
    Suitable for everyone
    Style
     
    Self-Image:
    Stylish
    Exclusive
    Unique

    Erdem Brand Audit:

    Trademark: 
    Floral print
    Colorful
    Bright
    Vibrant
    Optimistic
    Fresh
    Young
    Modern-retro
    Neo-Edwardian

    Personality:
    Strong
    Powerful
    Independent
    Season less
    Whimsical

    Image:
    Subtle/muted eroticism
    Sensuality
    Delicate
    Dreamy
    Fresh

    Loyalty:
    Quality of fabrics
    Craftsmanship


    Porsche Brand Audit:

    Personality:
    Masculine
    Upperclass
    Charming

    Physique:
    Dynamism
    Excitement

    Relationship:
    Dream
    Aspiration
    Male
    Snobbish
    Arrogant
    High Income
    Germany
    Excellent quality
    Tradition
    Achievement
    Obligation to push limits

    H & M: trendy, young, suitable for everyone
    Erdem: dreamy, strong, powerful
    Porsche: masculine, charming, upper-class
  • credit: H&M
  • Inspiration
  • credit: H&M
  • credit: H&M
  • credit: H&M
  • Erdem X H&M Car Wrap