TWIST
[ 2017 ]
With the brief to invent and brand new carbonated soft drink, I created 'TWIST'.
I developed the 'TWIST' logo through the simple idea of wanting to make people engage with the product.
Along side the action of twisting the bottle, the name came from the idea of being a mixer for cocktails, and adding a twist. The name not only symbolised health, by being associated with zest and fruit, but also fun and risk, in the lateral sense of adding the unexpected.
To find out more about my design process and the drink it's self visit:
