Blackbaud Visual Rebrand

  • In 2017, we streamlined the Blackbaud brand at every customer touchpoint using font, color, illustration, and icon treatments. Blackbaud Sans, created in partnership with Monotype, embodies Blackbaud’s “geek-chic” brand personality and functions nicely in print, digital, and mobile applications. We simplified our corporate color palette and designed a new brand icon, the little b, for social media and space-inhibited uses. In addition, Blackbaud’s first-ever icon illustration style and icon library offer a unique branded look. These elements have been applied to corporate logos, product logotypes, app icons, and digital marketing efforts, resulting in a modern, cohesive, and recognizable brand.
  • Bespoke typeface, Blackbaud Sans
  • Print ad, digital ad, and email header design utilizing new color palette and typeface
  • In-product UX using Blackbaud Sans
  • Email template design
  • New secondary brand icon (pictured on T shirt)
  • App Icons
  • Illustration style
  • Collateral template set
  • Collateral template: datasheet internal page details
  • Product logos