In 2017, we streamlined the Blackbaud brand at every customer touchpoint using font, color, illustration, and icon treatments. Blackbaud Sans, created in partnership with Monotype, embodies Blackbaud’s “geek-chic” brand personality and functions nicely in print, digital, and mobile applications. We simplified our corporate color palette and designed a new brand icon, the little b, for social media and space-inhibited uses. In addition, Blackbaud’s first-ever icon illustration style and icon library offer a unique branded look. These elements have been applied to corporate logos, product logotypes, app icons, and digital marketing efforts, resulting in a modern, cohesive, and recognizable brand.