We were  asked to create an opening video for Blackbaud’s K–12 User Conference that would also live on the organization’s webpage. The video needed to echo an existing ‘Customer Thank You’ video, tie in the power of Blackbaud technology to connect school communities, and show appreciation for our K–12 customers. We accomplished this by focusing the script and footage on the leaders of tomorrow, and how they are shaped and inspired by educators and administrators using Blackbaud K–12 school software today.  It was met with an enthusiastic reception by over 800 attendees, representing about 350 schools. Script:

These future engineers will bridge a gap.

Her imagination will lead to a breakthrough.

And his ideas will shape a generation.

We didn’t teach them. Inspire them. Or influence them.  

But the fact that YOU do, every day, is the whole reason we’re here.

It’s the whole reason we got started.

Since our very first customer in 1981, we’ve worked to support private and independent schools…

To connect your families, educators, administrators, and professionals with the most innovative technology…

…so that your school—and everyone who’s a part of it—can surpass even the highest goals.

We know that to shape the minds that will solve the world’s future challenges,

You need solutions that connect your whole school today.

…Because students don’t become change-makers, visionaries, or leaders without you…

And we’re here with you every step of the way.

Thank you.