An environmental campaign to raise awareness for recycling, reusing, and reducing towards a cleaner earth. The project’s goal was for advertisement imagery to be implemented in different places such as flyer’s, magazine ad, and bus ad. The three image series all utilizes the recycling symbol and the saying “Recycle. Reduce. Reuse.”

Each image has an idea behind it. Such as the water usage advertisement uses a water droplet in the shape of the earth while the paper usage utilizes a dying leaf in the shape of a tree. Designing with a single clean centered image and utilizing white space grabs the viewers’ attention and keeps the major goal of simplicity. The color scheme uses bright colors: green, blue, and orange; to further grab someone’s attention in a city environment. While, the bold white heading explains what it is along with a small three sentence fact to keep it sweet and simple.