Got Oil?

Environmental Awareness Campaign 

Mission: 

This campaign series is for an environmental awareness organization whose goal is working towards a world where all people have enough, where all communities are healthy and safe, and where the bounty of the Earth is preserved for all the generations to come. The organizations goal is to empower individuals to make purchasing and investing choices that promote social justice and environmental sustainability.

This campaign series is for an environmental awareness program about oil consumerism. The posters where used to make aware that oil is not a renewable source and as a population to try and limit the use. The main concept for the the series was a play off the idea of “got milk?” advertisement. Using illustrative robots in various places and positions consuming oil like it was nothing. It was a metaphor on how people are reliant on oil as much as robots to get through the day. The final output was for poster use only and could be taken home for those who came to the organizations event as a keepsake.