iacs
With 13 service units in 7 cities, IACS is the greatest brand of the category at the region of baixada Santista, near São Paulo, and is largely recognized for it's high quality and friendly approach.
Counting with a new generation of partners, in the recent years IACS has almost doubled it's size, invested in people, technology, furniture and processes. They needed a name and visual identity that reflected the new moment the company has turned to.
Counting with a new generation of partners, in the recent years IACS has almost doubled it's size, invested in people, technology, furniture and processes. They needed a name and visual identity that reflected the new moment the company has turned to.
We spent months on interviews and workshops with the directors, interviews with stakeholders, patients, doctors and employees; researching benchmarks and competitors.
Our goal was to update the identity without loosing it's roots.
The final logo keeps the original diamond shape, but with a twist that puts it in movement. The all lower case characters gives a sense of intimacy and friendliness that represents the close relation the 90 years old company has with it's patients.
A new website: clean, responsive and friendly.
Visit soon: www.iacs.com.br
Visit soon: www.iacs.com.br
We created a campaign to launch the new brand with the slogan Instituto de Análises Clínicas de Santos, you can call me IACS.
