Creative Jordan - Platform for Visual Ideas is part of the EUNIC MENA Creative Industries Project which aims to support Jordan’s economic performance, competitiveness, and regional cooperation; to encourage citizens to start their own initiatives in the cultural, social and economic fields; and to reach out to the wider public in Amman and outside the capital.
Since this was the first year for the event the brief was to create communications for the event that incorporate a brand image that can be used for the event in the years to come, the concept behind the brand is "connections" as one of the main aims of the event this year was mapping out the creative industries in Jordan and working in connecting them together.