People don’t do anything until they are inspired, but once they are inspired there is almost nothing they can’t do. Share the Genius was a campaign meant to inspire generosity and gratitude in our audience. We wanted others to spend time thinking about what and who they are grateful for in their own lives. By asking, "who shared the genius of Catholicism with you?" we hoped our followers would say thank you to their personal heroes.

To help inspire people, we created a set of thank you cards. Three were quotes, but a fourth, largely blank, encouraged recipients to share a favorite bible verse with a friend or family member using #sharethegenius on social media. Do you have a favorite bible verse?

Designed to help build brand awareness for Dynamic Catholic—the #sharethegenius campaign had to work with Giving Tuesday and our annual appeal, but also be adaptable across all channels. Variation and contrast in composition, content, and size; the feeling of hand-rendered personal messages; joyful imagery; and two variants of type mark were all used to achieve this flexibility.

To learn more about Share the Genius, you can visit here.