Miya-Miya- New Restaurant Brand
This project has offered me the chance of gaining insights into the Sudanese cultures, traditions and cuisines, but also use my finding in order to create and impacting brand identity. I had to create a New Brand for a Sudanese restaurant. I was inspired by the culture and the clothes that Sudanese people wear. The inspiration for hand drawing my logo came from a character I created and spread it across all platforms to create a story. The fluid composition ties the brand together. The target audience for this brand is 20 to 40 year olds who are constantly in search of the next trends in food and drinks. The design direction is modern which is appealing to the target audience and this is presented by the following mock-ups.
