Cystic Fibrosis Campaign
The Ask:
Create a multi-media campaign outlining the effects of Cystic Fibrosis and making the issue known.
The Solution:
My art director Justine Gould and I have worked together to make this a reality. The 275 million breath campaign. The average life expectancy of a person who has CF is no more than 35. By the time you reach this age, you have exhaled and inhaled approximately 275 million times. In fact, while you are reading this, you were breathing effortlessly, and you weren't aware of it until now. Each breath the average person takes is taken for granted.
The media used are the following:
-Snapchat Promo Video that can also be used on YouTube, and Facebook
-OOH Transit Ads
-An App
The following executions show the correlation between breaths and significant moments in a person life.
Next is an app interface. The purpose of this app is to get consumers to blow into their phone for as long as they can, the longer the breath, the more candles appear on the screen. Once completed, the app will inform the user the average candles a person with CF would have blown if they did the test.
