When I designed the billboard advertisement for a mock up Orlando Travel agency, I wanted to give it that relaxing theme to it like having mostly cool colors from blue to sea green.

Now when it came to doing the typography for the O in Orlando on, I made a little alteration to the font by just simply adding a stem to the top of the O to represent it as an orange since Florida is known for having plenty of orange trees around the state. Now how I pulled that off was simple: Since I was doing the lettering on Illustrator, I went ahead and made a green stem that would match the font design to make the O look like the fruit. On top of that, I can simply use the O by itself as a logo if it was a real travel agency.