Glasso
Task: improve the logo, develop style for rapidly advancing enterprise. Explain what the
company is doing in simple and coherent way.
Solution: The agency was given a task to develop identity for the company producing plastic
steel windows and glass constructions. Glasso has its own manufacturing and is becoming one of
the leaders in Ukrainian market. Its products are diverse and of the highest quality.
The first thing we did was correcting the logo that had lost its harmony. We adjusted typography,
removed excessive elements, balanced the composition and fixed typographic hierarchy – this is
how we re-energized the logo. Now common cut and slope of lettering exasperates simple and
comprehensible message about hard and sharp materials Glasso deals with.
The identity is built on a system of signs and icons. Taking into account that target audience has
technical background and fair knowledge of plant process we brought additional technical
elements to the corporate style. This is how a series of graphic presentations of the materials
used in the field (glass, concrete etc.) was created, and now each construction has its own icon.
Simple and effective solution.
Task: improve the logo, develop style for rapidly advancing enterprise. Explain what the
company is doing in simple and coherent way.
Solution: The agency was given a task to develop identity for the company producing plastic
steel windows and glass constructions. Glasso has its own manufacturing and is becoming one of
the leaders in Ukrainian market. Its products are diverse and of the highest quality.
The first thing we did was correcting the logo that had lost its harmony. We adjusted typography,
removed excessive elements, balanced the composition and fixed typographic hierarchy – this is
how we re-energized the logo. Now common cut and slope of lettering exasperates simple and
comprehensible message about hard and sharp materials Glasso deals with.
The identity is built on a system of signs and icons. Taking into account that target audience has
technical background and fair knowledge of plant process we brought additional technical
elements to the corporate style. This is how a series of graphic presentations of the materials
used in the field (glass, concrete etc.) was created, and now each construction has its own icon.
Simple and effective solution.
