Macy's Timetraveler - app video content / producer

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Macy's Time traveler project was a unique production proposal. Shooting content for any app is never easy, since it follows so many different rules than for-screen video production. Technically speaking it was a world premiere. People in New York had the opportunity, for the 2016 Thanksgiving Parade, to use this app to visualize 360 degrees worth of how previous parades have looked and felt. Open the app, view your environment through the camera and see right alongside the people of the time those past parades go by. 1935, 1965, 1985.