Rachel Mercer is a makeup artist who specializes in Special FX makeup. Starting her own name in the makeup industry, Rachel needed custom branding to reflect her work, and her personality. Choosing her most used colour from the must-have Jacelyn Hill pallette, the branding was able to stay consistent throughout. Her services are offered to a very large audience; one that doesn’t descriminate against age or gender, so it was important to use simple design that would invite interest from clients of all backgrounds, who simply just enjoy the art of makeup.