Project - Brand Identity & Clothing Design

Client - Abandon Streetwear

Brief - Create the brand identity, as well as design multiple items of clothing for the first range to be released  for a new online streetwear clothing company. The identity should reflect the streetwear style.

Concept - The brand identity was created accompanied with articles of clothing designed for Abandon Streetwear. It was important to encapsulate the streetwear style and reflect this in the identity mark. A monochrome colour palette was used to allow designs of intricacy and uniqueness to be striking. The identity was also required to be universal to be featured on products.My illustrations were featured on the clothing throughout the range.