"Hispanic Heritage Month" Campaign Pitch

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UNIVERSAL KIDS

HISPANIC HERITAGE MONTH

PROCESS

To celebrate Hispanic Heritage Month on Universal Kids, we wanted to create a campaign that was targeted to both kids and grown ups. The style frames seen here were three of my initial pitches for design direction, where I served as an art director and designer. The project was eventually taken out-of-house, but the final creative was inspired by some of the explorations seen here.

PROCESS

All three directions were heavily based on illustration but executed differently. Some of the techniques proved to be too laborious for our production timeline, so if they had been green-lit, we would have created an animation pipeline suited for the deadline.

DESIGN | ILLUSTRATION

Despite these directions not making it to air, what did make it was inspired by these concepts.