EXSMO - A product idea for smokers
Design Task:
People addicted to nicotine, so they are smoke. However, the truth is that smoking is more of psychological dependence. How to tell smokers that they may not need a cigarette but an understanding of why they smoke.
Design Solution:
EXSMO is a beverage packing design for smokers. It is trying to tell users that their motivation behind smoking. Based on the research, smokers are always smoking when they under pressure, feeling anxious or angry. However, there are many ways to release these emotions. I designed this series of beverage packings with transparency windows. Users will find out the difference between before and after they drink it. The packing explained smoking is not the only way to release those Negative emotions.
Design Process:
