Project:
Design and produce a 16-page “specimen” for a typeface. A type specimen is a booklet
that demonstrates the range of a typeface, applied to headlines and text in a variety of sizes.
Typeface Research:
Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1988
and released by Linotype GmbH, now a subsidiary of Monotype Corporation.
The word Avenir is French for “future". The font takes inspiration from the early
geometric sans-serif typefaces Erbar (1922). Frutiger intended Avenir to be a more
organic, humanist interpretation of these highly geometric types.
Avenir Personality:
Adjectives: Active / Modern / Reliable
Object Associations: Snapchat / Best buy / BBC
Feelings/Emotions conveyed: Confident/ strength / Simplicity
Possible Uses: News / Political campaign / Technology
