Panasonic
Makers of Quality. Mastered in Japan.
Aired across the MENAP region, these Panasonic TV commercials were conceptualized and created completely in the UAE. Focusing on 3 key categories, namely kitchen appliances, home appliances and beauty care, I conceptualized, scripted and art directed the commercials. These were then extended into a number of print and outdoor conversions, radio concepts as well as used for digital and social media.
Story, Screenplay, Creative & Art Direction: Noman Ali
Production: Streetwise Productions, Dubai, United Arab Emirates
Location: Al Barari Villas, Dubai, United Arab Emirates
Director: Damiano Fieramosca
Producer: Nima Safari
Music: Vivaldi - The Four Seasons: Summer
Performed by: Wilfred Symphony Orchestra
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