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BASF Agrochemicals - Pulsar - Print Campaign

Headline: Don't let a poor match affect your productivity.
Body: Half measures are neither efficient, nor profitable. If you want a rich crop, use only the best compatible technologies. The Clearfield production system and the Pulsar herbicide are the ideal combination for sunflower and guarantee you risk-free excellent results.
Rationale:
This concept builds on the insight that the twoproducts work best only together to generate a high yield crop. Using only oneof them is possible, but not productive. Results are not guaranteed, risks arehigh and final costs are potentially greater.
We illustrated this concept using an analogy: using together agriculturalproducts that are inappropriate/ do not match is like mixing technologies fromdifferent eras.
In the firstexecution we show a combine harvester that harvests the sunflower crop, but instead ofdumping the seeds in the trailer of a tractor it dumps the load in awheelbarrow. In the second visual we have a seed planting machine waitingbehind peasants to plow the field with primitive tools. In both cases, thecombination is inappropriate, inefficient and costly. Hence the need to use theClearfield system.br>

Headline: Don't let a poor choice affect your crop.
Body: Half measures are neither efficient, nor profitable. If you want a rich crop, use only the best compatible technologies. The Clearfield production system and the Pulsar herbicide are the ideal combination for sunflower and guarantee you risk-free excellent results.
Headline:
Are you ready for a superior production?

Body:
The Clearfield production system with the Pulsar herbicide guarantee you a healthy sunflower culture and a rich crop. So rich, you will want more land.

Rationale:
This concept dramatizes in a visible manner thepromise of the Clearfield production system to offer a superior production –both and resistent (to weeds).
The superiority of the system is illustrated (in anintended exagerated manner) with the ambition and the ability of the crop toexceed its boundaries and exceed the farmer’s expectations. The culture doesmore that use efficiently the designated field; it tries to conquer more land,proving it is resistent to less than ideal conditions and imune to weeds.
In the firstexecution (more subtle), we see the sunflower culture expanding out of itsfield to occupy the cracks in the road and onward. In the second execution, wesee the crop expanding more dramatically, exceeding all expectations. So much,it will make you want more arable land.
Headline:
Up to 100% sunflower from sowing to harvesting.

Body:
Choose the Pulsar herbicide for a healthy sunflower culture and a rich crop

Rationale:
This rational and graphical approach emphasizes themain benefit of using the Pulsar herbicide – that being a 100% sunflowerculture with 0% weeds.
The best way to illustrate this is to use a bar chartthat displays the evolution in time of the ratio sunflower-weeds. Obviously,with Pulsar, the sunflower proportion stays at 100% from sowing tillharvesting.
We chose to illustrate the chart in an unusual, butattractive manner. This is actually an aerial shot of the cultivated land. Thebars with the development of the crop are three parcels, the axis are roads andthe headers are vehicles.

BASF Agrochemicals - Pulsar - Print Campaign
Published:

BASF Agrochemicals - Pulsar - Print Campaign

3 ideas for a print campaign for BASF Agrochemicals. Unsold project.

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