Client: Fage
Campaign: #FullOfLegit
Idea: Greek yogurt is currently one of the most popular food trends, but most Greek yogurt isn't... Greek. Fage, however, originated right in Athens, so it's here to remind you just how down-to-earth and real it is.
TRADITIONAL - Print
SOCIAL - Twitter
COPYWRITING: George Comatas
ART DIRECTION: Ashley Crouch