Client: Postmates
Campaign: Fun Of Missing Out
Idea: Millennials aggressively avoid going to restaurants and order-in instead, because they're that averse to "dealing with people." That's where Postmates comes in.
SOCIAL - Facebook
Allow Postmates access to your Facebook account data, and it'll reward you every time you RSVP "Can't Go" to an event you're invited to.
SOCIAL - Instagram
Allow Postmates access to your Instagram account data, and it'll keep track of all the food accounts you follow... and all the friend accounts you unfollow. The more you replace your friends with food, the more rewards you'll earn.
EXPERIENTIAL - Isolation Truck
The Postmates Isolation Truck would travel to public events and festivals, and provide a place for introverts to go relax by themselves when their extrovert friends drag them out.
TRADITIONAL - Outdoor
Strategically placed billboards above restaurants in high-foot traffic areas.
TRADITIONAL - Print
COPYWRITING: George Comatas & Ryan Kane
ART DIRECTION: Victoria Garza & Hannah Gilbertson
