It’s the 21st century, and we are long past ditching taboos associated with women’s health. Understanding one’s menstrual cycle has a significantly positive impact on a woman’s well-being. Flo is a cycle-tracking app designed to be beautiful, accessible, and easy to use. The app learns as you track your monthly period, finding unique patterns in your cycle. Flo’s marketing strategy focuses on empowerment and strength in community. I believe that connectedness is the future of women’s health. To emphasize this, in addition to an application concept and design, a welcome was created to be sent out upon creation of any new account. Each package contains helpful products for women from female entrepreneurs and health product distributors that are doing good in the female community.
Mobile Application Concept / Design
Welcome Mailer Box
Card Copy: We are so excited to welcome you to our community! Having an understanding of your unique menstrual cycle has a hugely positive impact on your well-being. To celebrate the bright future of women’s health we have partnered with female entrepreneurs and health product distributors to bring you this gift. It’s filled with the things you need, plus some that just make your period a little easier. Want to make this a monthly subscription? Visit getflo.com to sign up!
