Times of India - Power of Print

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In India, more than 20 million girls drop out of school every year. To drive these little girls to school, Times of India associated with Nestle India who in partnership with Project Nanhi Kali launched the #EducateTheGirlChild Campaign. In response to this, we came up with a creative solution that shows the dark reality of these 20 million girls whose dreams of becoming a doctor or a teacher have come to a rude halt before taking a drastic turn. By portraying this bleak situation of these children, we intended to provoke the readers to take an action. The action would be either to drive donations towards Nestle's NGO partner or spread awareness on the digital or social media.