You’re not alone; we’re here for you, and that’s a promise.
We can solve this together, one piece at a time.
Everybody needs someone to talk to; everyone deserves to be able to share their feelings without being judged. That awkwardness you feel when you have unshielded yourself to someone can be avoided. That’s why we’re here: to listen to your stories and show that you’re not fighting this battle alone.
"I got you, bro!"
The concept behind this campaign is to remind another person that we are there for them. It is also to remind ourselves to be selfless and to be there for each other. It was inspired by the term “I got your back” which means to help, look out and take care of another person, in other words a way of showing support.
The communication of the campaign consists of inanimate objects brought to life, by being given personality and empathy. Ordinary everyday objects such as a pencil sharpener, bowl, glass, fridge, etc, are illustrated in a friendly and heroic way to give the viewer a sense of being in awe and thankful for those objects.
Another message that this campaign portrays is the fact that we should remember to appreciate the little things in life, which is the basis of happiness. The overall purpose of the campaign is to give a ‘feel good’ effect.
We encourage the audience to share the vision of Peace by Piece, while giving them the opportunity to give their own voice through the card’s blank insert. The campaign promotes the idea of the audience to share their heartfelt messages to others via social media, by using the “I got you, bro!” hashtag: #IGUB/#igub.
https://peacebypiecedxb.wixsite.com/website/learn
