A child’s imagination is perhaps one of the most magical things ever. It's full of dreams and fantasies. Leave a child with a cardboard box, and he or she will fly to space in it, drive down a highway, or just have a cup of tea at home, in it.
OMO’s brand positioning of ‘Dirt is Good’ allows kids to be kids, while it takes care of the realities of life, i.e. the messy clothes kids usually leave behind after their great, big adventures.
Agency: LOWE MENA (now MullenLowe MENA)
Executive Creative Director: Mark Lewis
Creative Group Head/Art Director: Simon Reid
Copywriter: Joshua Newnes
Illustrator: Yatindra Shinde
Account Management: Sujay Nanavati, Anoop George
