INTEGRATED SEASONAL CAMPAIGNS
Set creative tone
Creative lead for style guide development
Approved all channel work
VALENTINE'S DAY
Developed LOVE ROCKS theme and lockup
Created overall design - edgy, quirky graphics and photography
Designed temporary tattoos and GWP tote
MOTHER'S DAY
Hired stylist to create felt flower heart and "M"
BACK TO SCHOOL
Developed YOU GOT THIS lockup
Art direction of product and on-fig photography
HALLOWEEN
Designed ad lobs
Art direction of Illustrations
Art direction of product and on-fig photoshoots
HOLIDAY
Design of lockup
Art direction of Illustrations