Boots on the Ground Promotion with SCUF Gaming
SCUF controllers are uniquely suited to providing a competitive edge in the Call of Duty franchise. To support the launch of Call of Duty: World War II, the latest in the series, SCUF gaming wanted to leverage their relationship with the esports teams they sponsor to generate buzz, and show their fans that COD:WWII is best experienced with a SCUF controller.
The Package
The first part of this strategy was to create a "supply drop" kit that SCUF affiliates could unbox on youtube or twitch to create hype around the release of the game. I was tasked to design the packaging for this kit, which I created to look like an old ammo box.
Social Support
To further support this plan, we provided the affiliates with a series of assets for their social channels. I designed functionality assets to clearly display the benefits, and assets featuring coupon codes to encourage fans to purchase.
Waving the Banner
The final piece of this campaign revolved around web banner advertising. I designed four different ads in all of the appropriate sizes.
