Puma Summer 3Pack

  •  This is a 3-pack packaging concept for Puma flips. The inspiration for the project was "summer" with a focus on things typically done on a summer vacation in a warmer climate. Each flip is targeted at a specific social engagement: a fun night out, a day at the beach or grilling out, and a casual day out.

  • Each flip has a representational title: Fun, Functional, and Funky. There are also a set of icons depicting various items often associated with that situation.