Museum Exhibit Identity
The goal I was given for this project was the following: The SCAD museum is having an exhibition of a student’s choice on any topic, artist, designer, historic event, social figure or social issues. You were assigned to design the show materials, but much has to still be determined. A story needs to be created so that the audience is drawn into the exhibition.
The first part of this project was to come up with a topic and create a fitting title with a creative application and a corresponding design element for the museum exhibit. After this the second part was to create a piece of narrative literature and a product to accompany the museum exhibit.
Final Deployment
Title Development
I chose to do my project on the Golden Age of Arcades. This led me to the title "25 Cent Phenomenon". The title itself sets the tone and mood for the remaining elements of the project. I chose a bright color pallet and simple design aesthetics evocative of a classic arcade and the games within.
Design Development
The design element needed to be simple so it would not detract form the title itself but it also needed to have a lasting impact. This led to the idea of simple but large designs and font which contrasted with the small intimate feeling the title elicits.
Final Logo Type + Design Element
The final title worked out to be a very simple design but, it still carried the deeper feeling of the Golden Age of Arcades. Ultimately I decided on a split title to show how all the smaller parts come together to make the whole; reminiscent of the phenomenon that was the arcade age. The final design element had to carry the same simplicity yet have a bold impact. This led to the slightly abstract stack of coins which is a critical element of the arcade in its heyday.
Narrative Development
The narrative was complex in the fact that, it needed to show a duality of information. This led to the use of overlapping text that would only be made clear by a light gel overlay. The hexagonal design allowed the gels could be placed over any one of the pages so the viewer could see that portion of the text and design elements.
Product Development
The package design was a hard decision. Many of the early concepts were complex and convoluted but ultimately ease of use prevailed and the design had to be simplified. I made the decision to go with the relatively simple idea of a tee shirt tube. The tube is an exciting element that lends itself to both interesting and functional design. This worked out very well because it could match the final design element in simplicity and meaning.
Final Narrative + Product
The feeling of the final package needed to be complex yet simple, mirroring the final design element in feel. The final narrative is more complex but this was to provide sophisticated detail regarding the ins and outs of the arcade industry.
