COKE PROJECT | Advertising
About:
This project for Coca-Cola involved footage of people having and sharing a “feeling”
with other people. Coke’s main tag-line is “taste the feeling”, which seems to be
represented in all of their advertisements. The message behind my advertisement was to show that for a feeling to happen, there had to be more than one person present. We are social animals and for us to have the best feelings and moments, we have to share it with others. This was noted from the actual live footage that had been taken of people interacting with one another at different moments whether it be with family, friends or even random strangers.
with other people. Coke’s main tag-line is “taste the feeling”, which seems to be
represented in all of their advertisements. The message behind my advertisement was to show that for a feeling to happen, there had to be more than one person present. We are social animals and for us to have the best feelings and moments, we have to share it with others. This was noted from the actual live footage that had been taken of people interacting with one another at different moments whether it be with family, friends or even random strangers.
Elements that are common in Coke advertisements:
Storyboarding:
Thank You
:)
