Frye Made in Italy Branding




  • Branding and packaging design for the Frye’s Made in Italy product line.
    The exclusive collection features carefully curated leathers expertly hand-tailored by 
    artisans in the Tuscan region, north of Rome. Referencing the quality and craftsmanship 
    of the brand, the visual identity system showcases a color palette consisting of black, grey 
    and white accents, paired with a modern type system, all in a clear layout evoking a 
    luxurious feel, yet rooted in tradition.





  • CREDITS

    ROLE: GRAPHIC DESIGN, STYLING & RETOUCHING
    CLIENT: THE FRYE COMPANY
    SENIOR DESIGNER: JANINE COSTAGLIOLA
    DESIGNER: LINA AHN
    LOGO DESIGN: WEDNESDAY AGENCY
    PRODUCT PHOTOGRAPHY: RUDOLF COSTIN