Branding and packaging design for the Frye’s Made in Italy product line.
The exclusive collection features carefully curated leathers expertly hand-tailored by
artisans in the Tuscan region, north of Rome. Referencing the quality and craftsmanship
of the brand, the visual identity system showcases a color palette consisting of black, grey
and white accents, paired with a modern type system, all in a clear layout evoking a
luxurious feel, yet rooted in tradition.
ROLE: GRAPHIC DESIGN, STYLING & RETOUCHING
CLIENT: THE FRYE COMPANY
SENIOR DESIGNER: JANINE COSTAGLIOLA
DESIGNER: LINA AHN
LOGO DESIGN: WEDNESDAY AGENCY
PRODUCT PHOTOGRAPHY: RUDOLF COSTIN