• Founded in 1863, in Marlboro, Massachusetts, The Frye Company has a long history 
    of making durable leather goods, defined by quality & style, and with a strong presence in 
    the American footwear landscape. As part of the in-house design team, I worked on the Frye 
    2016 re-branding, including identity, typography system, collateral, and packaging design.

    Inspired by the company’s heritage and craftsmanship, the identity reflects its commitment
    to quality and iconic design. Combining the artisanal touch of the craft paper with modern 
    typography, the visual system showcases a contemporary character while elevating Frye 
    to a timeless footwear brand.

    The identity was extended to the entire brand, including retail tags, shoe boxes, 
    shopping bags and leather-care products.



  • CREDITS

    ROLE: GRAPHIC DESIGN, STYLING & RETOUCHING
    CLIENT: THE FRYE COMPANY
    SENIOR DESIGNER: JANINE COSTAGLIOLA
    DESIGNER: LINA AHN
    LOGO DESIGN: WEDNESDAY AGENCY
    PRODUCT PHOTOGRAPHY: RUDOLF COSTIN​​​​​​​