Alchemy is a Brooklyn based beauty brand founded in 2011 by Ella Walsh. Inspired by the simple idea where less is more, Ella creates small-batch, handcrafted wellness skincare that besides hydration, stands for a pure, sustainable and conscious living.
In order to honor the brand's process and convey the careful conscientious lifestyle that Alchemy is known for, we decided to explore a fresh and simplistic style that feels elegant and timeless. The brand’s penchant for minimalism and simplicity was echoed in the design of a custom, serif word mark, and a neutral color palette that appears beautifully throughout the collateral.
