CHALLENGE - To develop a new packaging for Savora sauces.

SOLUTION - To create a past-disrupting sauce package with the help of physics. The ring shape enables the consumer to apply centrifugal force, helping the sauce to be concentrated in the squirting end of the package. This makes for a fun and easy-to-expose product throughout every point of sale, which was helped with a full-on advertising campaign. The packaging itself won an innovation award in 2014.