Let’s face it, at busy times all hotels have a wait at check-in. But what makes The Cosmopolitan so different from the other many resorts of Las Vegas are the awesome floor-to-ceiling columns in the lobby that are wrapped in digital screens that make the wait a bit more bearable. The Cosmopolitan lobby digital art installation combines architecture, contemporary art and technology to create an unexpected and dynamic experience.
Inspired by the digital art that The Cosmopolitan has become recognized for, I was particularly intrigued by the Seduction, Pathways, and Effervesce pieces as reference for the ad campaign. Seduction appears to truly embody the young, chic and alluring nature that has made for The Cosmopolitan’s brand as a hotel in Las Vegas. Pathways appears to embody the modern, sleek and whimsical nature that has also made for hotel’s brand, while Effervesce seemingly represents a visual of being immersed in the almost endless provided eventful and alcoholic fun at the hotel.
