eyeCandi
eyeCandi is a conceptual e-commerce shop that connects directly with big name and independent designers to bring customers modern eye-ware that allows one to express their colorful personality and lifestyle while supporting a good cause in the process.
eyeCandi not only promises to deliver unbeatable prices for “delicious” selections of frames, but are also advocates for research toward better treatments for glaucoma and the eradication of hereditary childhood blindness and vision disorders. The profit from every product sold goes to non profits like Glaucoma Research Foundation and The Vision of Children Foundation.
Deliverables:
Branding | Web Design | Advertisement | Packaging | Social Media
When generating the identity of this brand it was important to keep in mind how it would stand out and be recognized amongst similar eye ware shops such as Warby Parker. In order to achieve this, the aesthetic of the brand and it’s options of eyewear were the main focus. Packaging and marketing materials are treated in a visual way that is reminiscent to the vibrant colors of candy or sweets and their wrapping designs as well as colors appealing to fashionable and active youths.
