TENSE is a conceptual quarterly magazine highlighting the best of established and up-and-coming works of art, design and fashion that push the boundaries of normality. In a new era of communication, TENSE seeks to stay true to its values by being a brand that exposes creative talent and ideas that breach what has become commonplace in magazines that generate culture.
Each artist or designer who is the focus of the current magazine issue is carefully chosen to be featured for their work, which is not only captivating, but also interrupts what is comfortable and “normal” for a general audience. It is imperative that the magazine garners the attention of not only a cultural audience, but also that of any reader who happens to pass by an issue of TENSE in their local book store. This goal is reached through unconventional or uneasy works of art and design gracing every cover of TENSE.
Graphic elements of brightly colored bars and typography are integrated throughout the magazine from cover to spread, each within very tight or very vast proximity to each other — giving each spread a sense of visual tension. In order to demonstrate TENSE as the magazine that immediately exposes its featured artists and designers, pull quotes are attentively chosen and displayed in a compelling manner that emphasizes the artist’s/designer’s message through the use of color and typographic hierarchy and placement
Deliverables:
Editorial Design | Social Media
