ADT saw an opportunity to introduce a 'ready-to-install' Home Automation product to the market. The product would complement their security products and acquire market credibility through ADT's brand heritage.

As the UX Director on this project, I was responsible for establishing key points-of-view and helping ADT's product managers take the product to market.

This gallery shows the CRUX (CReative and UX) Brief that I produced to ensure conceptual agreement from both internal and client-side stakeholders.

I'm also including sample Creative from the live .Com experience.