I chose to use yellow and blue because they compliment each another. They also represent warmth, optimism, trust, and responsible. I chose to design a wheat and beer inside a shield to create a crest. The logo represents royalty, strength, with a hint of fun. I chose the Exquisite font because it adds an element of power to the logo. The font is bold, yet it brings elegance to the look. I wanted my logo and font to convey high quality beer that isn't afraid to get crazy from time to time. 

On the business card I chose to simplify the logo to the golden yellow wheat stock. Using the wheat stock allows the business card to look less cluttered, yet still convey elegance. I chose to alternate fonts, Exquisite to be used as a bold header and Amateur to relay the information. The QR code is designed to be read by a consumers smartphone, which takes them to Squatters mobile app.  

I chose to make the envelope clean and simple. I placed the wheat stock logo on the left side of the envelope to add some character and familiarity to the Squatters name. I chose to use the Exquisite font for Squatters name and Amateur for the address. I chose to continue to use the wheat stock logo and the Exquisite and Amateur fonts to keep the repetitive presence.

For the Twitter profile picture I chose to use the newly created Squatters Crest. Twitter is an official platform being used by the brewery to create an impression. The crest will be used consistently through social media and the Squatters website. This will establish a strong and elegant presence to consumers.   

The letterhead is created with the simple and elegant look of the envelope. Using the golden yellow wheat stock, the Exquisite font for the Squatters name, and Amateur font for the contact information, the theme remains repetitive and consistent on non-media formats.  

This version of the letterhead is identical as the one above. However, this letterhead is intended to show how it looks with text to clients. The look of the letterhead still looks simple, clean, elegant, and professional. 

I chose this Facebook cover image to convey Squatters as a relaxing, a good time, and superior craft beer. The image also looks warm, fun, and care-free. This image relates to the lifestyle of Utahans, being active and outdoorsy. 

I chose this Twitter cover image to convey the quality of local ingredients used in Squatters craft beer. This image is bright, clean, vibrant, and secures Squatters craft beer as high quality. 

Like the Twitter profile picture, the Facebook profile picture will be the newly created Squatters Crest. Facebook is another  official platform being used by Squatters and the crest is used to create an impression. The crest will be used consistently through social media and the Squatters website. This will establish a strong and elegant presence to consumers.