This project was created to provide a logo design for an outdoor staple of Austin. I chose to work on creating a brand for the boardwalk, a relatively new feature of the Anne and Roy Hike and Bike Trail. My view of the boardwalk is that it is a man-made path but it intertwines and meshes with the natural parts of the trail. I decided that my mark would be geometric in form and organic in background. I began experimenting with triangular shapes, trying to find interesting icons that depicted the boardwalk. I also experimented with different watercolor techniques to represent the natural side of the place. Finally I found an icon and watercolor pattern that I was happy with and put them together. I chose to use blue and yellow as a representation of the water and concrete.